Copy writing reader-friendly sticky webcopy

Saturday, March 22, 2008

Here I am again - after almost a year - and I have to admit to shame at being a professional writer who hasn't blogged much at all! That is all about to change so watch this space.

I'm still on the same mission; to help people to get their message across in the words that work AND by presenting the words in a ways that makes it easy for people to read.

I get on my soapbox about tiny fonts on the web that make it hard for people to read and then I came across someone who had gone to the other extreme and was using a large and script-style font. It was nearly as bad as reading the very small text, a bit like reading a very long headline, and I found it really tiring.

The more of the tale is - nothing smaller than 10point, but nothing bigger than 12 point for main body copy. Now headlines are different - and should be at least 18 point to ensure that they are the first thing that people see when they arrive on your page.

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